Community

Build something worth selling.

Real numbers. Real products. Real experiments.

I built a digital-product shop to 8,960 sales and $77,505.84 in gross revenue—without pretending every idea worked. Now I’m opening the books on what sold, what flopped, what I learned, and what I’m building next.

No spam. No “make $10K by Friday” nonsense.
Just an email when there’s something worth opening.

The Receipts

  • 8,960

    SALES

    The number of digital products sold.

  • $77,505.84

    GROSS REVENUE
    Generated by the shop over ~4 years

  • 4.9 ★

    SHOP RATING
    From real customers

ONE PRODUCT, BROKEN DOWN

What does a $3 product teach you?

One of my simplest Etsy products — an editable Letter from Santa — went on to generate 765 orders and $2,709 in revenue.

It started because I wanted something that didn’t exist in the style I wanted. I shared it with neighbors, people asked me to send it to them, and that tiny bit of real-world demand became the signal to list it.

Inside the community, I want to break down products like this honestly: the idea, the validation, the pricing, the SEO, the customer questions, the mistakes, and the numbers.

SEE WHAT WE’LL BREAK DOWN →

I’m not selling you a fantasy.

NO GURU NONSENSE

Some of my products sold hundreds of times. Some didn’t.

$77,505.84 in gross revenue is not $77,505.84 in my pocket. There were Etsy fees, ads, software, taxes, slow months, seasonal products, and ideas that simply didn’t work.

I’m much more interested in showing you why something worked and what we can learn when something doesn’t.

What we’ll actually do in here

  • OPEN BOOKS

    Real revenue, traffic, conversion, search terms, expenses when available, and the numbers behind individual products.

  • PRODUCT LAB

    Bring an idea before you spend three weeks making it. We’ll talk through demand, positioning, pricing, and whether I’d personally pursue it.

  • LISTING TEARDOWNS

    Thumbnails, titles, SEO, pricing, descriptions, and the tiny details that can make a product easier to understand and buy.

  • BUILD IN PUBLIC

    I’m building again too. New products, experiments, wins, failures, and results get documented as they happen.

WHY I’M DOING THIS NOW

I’m not teaching from a business I’m pretending to run

I stepped away from Etsy after roughly four years of selling digital products. I’m not going to quietly reopen an old shop, cherry-pick the best screenshots, and pretend I’ve discovered the secret to Etsy in 2026.

Instead, I have something I think is more interesting: years of real historical data — and the chance to start building again with everything I know now.

We can look backward at what worked, then test those lessons against what works today.

Okay, but what is this actually going to be?

Is this only for Etsy sellers?

No. Etsy is where a lot of my experience and historical data comes from, but the bigger focus is creating, validating, positioning, and selling digital products. Those principles can extend well beyond one marketplace.

Do I need to already have a product?

Nope. Come with an existing shop, half-finished idea, Notes-app brain dump, or absolutely nothing yet.

Are you promising I’ll make money?

Absolutely not. I’ll show you what I made, what I tried, and what the data says. Your results will depend on your product, market, execution, timing, and plenty of things neither of us can control.

Will you share actual numbers?

Yep. That’s kind of the point. When I have the receipts, I want you to see them — including numbers that aren’t particularly impressive.

When does the community open?

I’m building it now. The founding list gets first access, launch details, and any founding-member perks before I open it publicly.